TAT – Promote Songkran 2018 (Press)

TAT promotes nationwide Songkran 2018 celebration in Thailand’s major and emerging destinations

Bangkok, 4th April 2018 – The Tourism Authority of Thailand (TAT) Amazing Thailand’s ‘Open to the New Shades’ marketing concept is at the heart of its ‘Grand Songkran Celebration’ in Bangkok and 12 major tourist destinations around the Kingdom.

These include festivities in Samut Prakan, Ayutthaya, Suphan Buri, Chon Buri, Sukhothai, Chiang Mai, Lampang, Nakhon Phanom, Nong Khai, Khon Kean, Phuket, and Songkhla with event dates varying, with some starting as early as 7th April and running until 20th April.

In addition, TAT Governor said: Songkran is one of Thailand’s most important festivals. It is a time when families celebrate with centuries-old traditions, returning to their family homes for three to five days of making merit and water splashing ceremonies, which invokes sins being washed away with scented water.

“The main activity is pouring this scented water on sacred Buddha images of local temples in a ritual called Song Nam Phra. Lustral water used to clean Buddhist statues has been regarded as a form of spiritual cleansing since ancient times. It is collected and then gently dripped over the hands of senior family members of luck in a ritual called Rot Nam Dam Hua.”

At the five emerging secondary destinations, locals and visitors can ‘Open to the New Shades’ and celebrate the Amazing Songkran 2018 Festival with nostalgic time-honoured rituals.

In Sing Buri, the celebration is centred around the ancient Ban Bang Rachan, an important settlement during the Ayutthaya period. Chanthaburi’s Wat Tapon Noi and Wat Kwien Hak annually hold a unique procession of decorated ox-carts parading sacred cloth of the Buddha to warn off bad luck.

In Kamphaeng Phet, where retro-traditions for Songkran are held along the Ping River, there is another Buddha image wrapping procession. The Phrae Wa silk city and dinosaur excavation sites in Kalasin are prominently featured as its two time-honoured symbols of the Songkran tradition.

In Nakhon Si Thammarat, the religious element of the celebrations takes on a distinctly Hindu feel, with Brahmin ceremonies and rituals as well as the must-attend Nang Dan parade.

During 12-16 April 2018, TAT experts tourism spending from foreign and Thai travellers to amount of 19.8 billion THB, up 18 per cent over the same period last year. Of the total, 9.4 billion THB will be spent by an expected number of 530,000 foreign tourists, representing an increase of 21 per cent and 13 per cent, respectively. Meanwhile, domestic tourism spending is estimated at 10.44 billion THB (up 15 per cent) from Thai travellers making about 3 million trips (up 12 per cent).

For more details of Songkran activities in various locations throughout Thailand, please call the TAT Contact Centre 1672 or visit their Official Website